Our history decades of scientific innovation

Our History

Decades of scientific innovation

Our History

Decades of scientific innovation

A History of Discovery

For more than 40 years, we’ve been motivated by the belief that there’s a healthier life available to us all, if we seek it. This is what inspires us to keep pushing the limits of nutritional science. From introducing a new standard of protocols for blood screening to our industry-first recommendation of low-dose aspirin for heart health, working for a healthier tomorrow is hardwired into our DNA.

Scientists putting liquid in test tubes

Our Track Record Speaks for Itself

  • The 2020s

    New Challenges; New Discoveries

    2020 to Present

    • Introduced stand-alone lithium supplement to support healthy brain aging & longevity

    • Clinically studied 45,000 mcg vitamin K2 supplement released to help maintain bone density

    • Innovative 24-hour vitamin-C hydrogel formula developed

  • The 2010s

    Firsts for the Twenty Tens

    • Ubiquinol CoQ10 combined with shilajit shown to enhance mitochondrial energy output

    • PQQ, which promotes the growth of new mitochondria, is introduced to the U.S


    • Our dual-mechanism formula to combat immune senescence is developed


    • Our formula for long-term support of a healthy stomach environment is developed


    • A novel extract shown to relieve menopausal symptoms in women is formulated


  • The 2000s

    Innovations for the 21st Century:


    • COX-2–inhibiting drugs were revealed as a link to joint damage & vascular disease

    • Helped discover agents that mimic the anti-aging effects of calorie restriction


    • Topical & orally ingested antioxidants shown to support aging skin


    • Olive fruit polyphenols first revealed to boost beneficial HDL


    • A form of CoQ10 that the body absorbs more easily than the traditional form is introduced

  • The 1990s

    Highlights of our second decade:

    • Melatonin – Introduced the sleep supporting hormone to the American public


    • The first public mail-order blood-screening tests for age-related diseases founded

    • Fibrinogen blood levels first noted as a risk factor for heart attack & stroke


    • S-adenosyl-methionine (SAMe) – Introduced this mood support nutrient to the U.S.

    • Our first ground-breaking Disease Prevention and Treatment textbook is published


  • The 1980s

    A glance at our first decade of firsts:


    • DHEA – Introduced this popular anti-aging hormone


    • Low-dose aspirin – First to recommend daily use to help prevent vascular disease

    • Coenzyme Q10 (CoQ10) – First introduced the anti-aging nutrient


    • Lycopene – First revealed to contain cancer-preventive properties


    • Phosphatidylserine – First to recommend this nutrient to improve memory and brain aging